Monday, November 14, 2011

Today In Whoops

I know you're all excited by my announcement Friday regarding the DVD release of Atlas Shrugged: Part 1: The Phantom Menacers, so I hope this doesn't ruin your day.

The release has been marred by a typo, and 100,000 title sheets for the DVD will have to be replaced. The artwork for the DVD describes the film thusly: "Ayn Rand's timeless novel of courage and self-sacrifice comes to life..." Uh oh.

A spokesperson for the producer had this to say:

"It's embarrassing for sure and of course, regardless of how or why it happened, we're all feeling responsible right now. You can imagine how mortified we all were when we saw the DVD but, it was simply too late — the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable."

The company is replacing the sheets free of charge (also ironic) with new copy that reads "Ayn Rand's timeless novel of rational self-interest to life..." Much better!

But don't throw those originals out, Galtians, they're collector's items!

[H/t to everyone in the universe.]

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